Sometimes quitting is the smartest thing you can do. Not all effort deserves to finish.
There is a quiet kind of wisdom in stopping. Not because you failed, but because you saw the truth sooner. In our team, we used to run projects long past their value. We thought persistence was a badge of honor. It was not. It was fear of letting go.
Now we ask one question before continuing: Is this still worth doing. If the answer is hesitation, that is the answer.
Stopping is not quitting. It is finishing early with purpose. It opens time for better work. When you stop at the right time, you protect your attention from being wasted on the wrong things.
“Half of art is knowing when to stop.” – Arthur Koestler
Strategic quitting means ending projects, habits, or goals that no longer serve their purpose. It creates room for focus and improvement instead of exhaustion. It is not weakness. It is design.
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