September 14, 2024
The Secret Ingredient of Every Sticky Idea

The brain forgets facts but keeps feelings. Emotion is the glue that makes ideas last.

Why Some Ideas Stay

Think about the ideas you still remember from school, work, or childhood. They are not the longest ones. They are the ones that made you feel something. Maybe surprise, pride, or a spark of curiosity. Emotion is what turns information into memory.

When you teach, do not chase perfection. Chase connection. A lesson with heart beats a flawless explanation every time.

How to Add Feeling

  • Use contrast. Show what changed and why it mattered.
  • Let silence do some of the work. Feeling needs space to land.
  • Tell the truth simply. People know when words are real.

The Human Shortcut

The brain does not store everything. It stores what matters. When something moves us, it earns a permanent spot. That is why humor, surprise, and honesty work better than repetition. They reach the part of us that decides what to keep.

People may forget what you said, but they will remember how it felt.