The Science of Emotion

Neuroscience tells us that emotion tags memory. Numbers do not live in the same place as empathy. When you wrap data in a story, it finally lands. That is why a single story about a person can change more minds than a chart ever could.

When you tell a story, you give someone a reason to care. Emotion makes logic stick. The point is not to replace data with drama, but to make data human.

Stories That Stay

• Start with conflict. The brain wakes up for tension.
• Use real details. Vague stories feel fake.
• End with meaning, not metrics.

“Stories are just data with a soul.” – Brené Brown

What Is Narrative Persuasion?

Narrative persuasion is the use of storytelling to shape understanding and belief. It combines fact and feeling to make information resonate longer. It works because people remember emotion before they remember detail.